| ad | abbr. advertisement – advert abbr. | pubblicità |
| advertisement | n. item of publicity for a product or service, in magazine, on TV etc | pubblicità, spot pubblicitario |
| advertising agency | n. company specialising in producing and placing advertisements for clients | agenzia di pubblicità |
| AIDA | abbr. Attention, Interest, Desire, Action – the objective of all advertisements | Attenzione, Interesse, Desiderio, |
| benefit | n. advantage of a product or service, usually derived from its features | vantaggio |
| billboard US | n. signboard, usually outdoors, for advertising posters; hoarding UK | manifesto |
| circulation | n. average number of copies of a magazine sold in a particular period | circolazione |
| classified ads | n. small advertisements in magazine or newspaper categorised by subject | piccolo annuncio |
| commercial | n. paid advertisement on radio or TV | pubblicità (televisione) |
| coupon | n. part of a printed advertisement used for ordering goods, samples etc | coupon, buono, voucher |
| double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper | pubblicità su due pagine in un giornale o rivista |
| eye-catcher US | n. something that especially attracts one’s attention – eye-catching adj. | qualcosa molto appariscente |
| features | n. special characteristics of a product, usually leading to certain benefits | caratteristiche |
| hoarding UK | n. signboard, usually outdoors, for advertising posters; billboard US | manifesto |
| poster | n. large sheet of paper, usually illustrated, used as advertisement | poster, manifesto |
| prime time | n. hours on radio & TV with largest audience, esp. the evening hours | prima serata |
| promote | v. to (try to) increase sales of a product by publicising and advertising it | promuovere |
| slot | n. specific time in a broadcasting schedule, when a commercial may be shown | spazio (pubblicitario) |
| target | n. objective; what one is aiming at – target audience n. | oggetto (bersaglio) |
| U.S.P. | abbr. Unique Selling Proposition; what makes a product different from others | qualità individuale del prodotto |
Advertising vocabulary – Vocabolario sul linguaggio delle pubblicità
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Eccovi un quiz interattivo per praticare il linguaggio delle pubblicità!
